Christine Wu

Work

Anytime Fitness Rebrand

Anytime Fitness Rebrand

The rebrand clarifies Anytime Fitness’s values of accessibility, friendliness and community. It targets busy employees who are looking for a supportive workout environment.

NSW National Park & Wildlife Service

NSW National Park & Wildlife Service

A self-initiated editorial project documenting the Sydney design scene.

Softbloomclub Florist

Softbloomclub Florist

A comprehensive brand identity system developed for a boutique creative studio.

Packaging Design Range

Packaging Design Range

A sustainable packaging range for a small-batch skincare brand.

Typographic Poster Series

Typographic Poster Series

A series of twelve typographic posters exploring the expressive potential of type as image.

Wayfinding System

Wayfinding System

A wayfinding and signage system designed for a mid-sized cultural institution.